MPLA: Environmental Building Designs

DWL Architects + Planners, Inc. with Jeremy Jones – contrasting designs from Scottsdale’s Appaloosa Branch, Glendale’s West Branch and Maricopa County’s White Tank libraries. | SessionPresentation | All MPLA Handouts

Current Design Strategies from DWL handout (shared with permission):

  • Combine Ideas into a United Concept
  • Find Your way without signs
  • Create Landmarks – like public art
  • Make furniture fun and handy
  • Provide learning objects
  • Partial dividers create soft divisions
  • Quiet rooms for traditional readers
  • Noisy rooms for active learners
  • Tuck activities around the corner – flow between spaces
  • Consider a cafe
  • Provide additional space by dividing – movable furniture to change size and function
  • Add interest to your lounge – cyber cafe, piano

Began the process by trying to understand what the library is all about and how the librarian wants the new building to run.

Power isles – bookstore model – How does the library work?

Foothills branch – use a curve to separate the kids from adults. Also, all the windows face north. Japanese influence. Light sculpture added, too.

Glendale West – North light on a southwest wall – wavey roof, but walls set so north-facing windows. Teens split off immediately upon entering the library. Children’s at the back. Building Information Modeling – make a computer model combining shade, air flow and orientation. Balanced light.

Handling West exposure – White Tank – pre-conceived plan and floorplan – Includes Nature Center (so free property), staff area provides easy access, but ‘library’ is flexible and View out of all windows = mountain range. LEED Platinum – saves $20,000 a year, adds electricity to the grid. Includes ‘shade fins’ and built with structure of a safeway store so less expensive. Think about the entire site to enhance the project? Flash floods, parking lot, and tilt-up concrete for walls with green from the environment, white roof, saved plants in a nursery near site and water purification system.  On roof – grant to cover photo cells/sun roof. Efficiency improved quickly.

Starting with a Functional Plan

Conversation between two architects with very different styles, and went into the interview with a giant book “we wrote the book on libraries” (library-centric)

Site lines, enter and have a decision point – staff to the right, meeting rooms to the right and library straight ahead with angled stacks with a view out the back window.

Adobe building + parasol + shadow of roof cuts sunlight to the south. Shoved building into the ground on west end (berm and block west sun and fill it with mechanicals) and reflective skin, drive thru window, narrow slit window in staff area with an overhang, carpet to help with sound, metal decking has holes that help dampen sound.

Roof floating above ‘mass wall’ in the background, wall coating repels heat – “a mirage” – silver, purple, green it changes color

Only 3 points for innovation in the LEED checklist – drawback of the program

Heat trapped between skin and the wall rises up and away from the building (but no points) – repels infrared light (the mirage coating) – LEED will eventually melt into building codes.

Vines grow up mesh to shade a bridge/walkway. Roof extension creates beneficial shadows and a patio. Floodwater flows around the library – aroyo.

Concrete floor as finish – sprinkled black rock in the concrete for texture, grind smooth and buff. Display of the environmental issues = got points – people get it

Interiors – corridor used as a light fixture – light spread evenly – Underfloor electronics raise floor only 1 1/2 inches!

Exposed ceilings and perferated deck and carpet – white ceilings cut glare – lights that send some light up and some down, you get a good glow

Local Information Station – walk up to the station alone or with a customer – no ‘desk to cage the librarian’ – with led lights attached to shelves, overhead lights can be turned off. Shelves are ‘fixtures’ – unplug, move, plug back in.

“Morse code” wall – too much glare, had to cut the glass wall, cost savings to have a short window and long window in pattern

See through the rows – sight lines – also include seating area for relaxing

View from the road – see the activity from the road through the windows – FREE advertising

Ductwork in the ceiling is 2 x as big as normal – so air is soundless – characteristics of air known to experienced architects

Sound-sensitive things were enclosed, rest of the library is wide open. Quiet areas, training lab, study room, etc. Young people used to multi-tasking in noisy environments.

Glass wall to separate teens from rest of the library, short wall, but helps psychologically – adults use it during the day.

Movable furniture with fewer rooms – dividers and a lock that blocks sound going over the faux wall. Meeting/storytime/simple multi-use room

Birgion children’s furniture out of Pheonix – children’s exhibits on wheels – activity walls

Seating for adults and kids in the kids area

Sorghum, Paper, Tires and Other recyclables as finishes – cafes have to have huge volume to be viable, so use vending machines. 85% green products aren’t – it’s just marketing

Use Outdoor spaces – patios, good landscaping/architecture, with trees for shade 5-6 months a year. Performances on the plaza – clubby effect. Tried to change city standards to accomodate the project.

(my thoughts – consider adding a playground, picnic tables, or garden.)

Environmental elements combined to make a sculptural effect – pretty building = positive emotional response.

Technology used to help with staffing – RF check in technology reused from another library

Flexible staff areas and make staff areas feel professional and look good

Recycled glass products – bathrooms – glass tiles with white adhesive and reused bottle glass for bathroom. Recycled art, too – public art project – recycled glass tumbleweeds are hit by the light at 6 pm and makes them glow.

Environmental design adds interest and creates excitement

MPLA: Library Marketing 101

MPLA Presentation by Innovative Interfaces representative Gene Shimshock. III supports MPLA Leadership Institute.

“He who has a thing to sell and goes and whispers in a well, is not so apt to get the dollars as he who climbs a tree and hollers.”

No one is going to plead your case as well as you.

What is marketing?

  • It is not “let’s do a press release”
  • It is not “let’s do a pen or a give-away”
  • It is: “process of creating, communicating, delivering and exchanging offerings that have value for customers, partners and society at large
  • Increases awareness of products and services
  • Breaks down barriers for use/purchase
  • Creates an assocation between user and the provider and its products
  • Provides a common core for staff – one goal, one passion

Modern marketing – all aspects of what the organization can do.

Product | price | promotion | positioning

Heirarchy of benefits

  • Service attributes/features (bottom) (color selection)
  • Service Benefits (matches home decor)
  • Target Emotions – (makes you ‘happy’)
  • Target Values (top) – (and I have a beautiful home to have guests in)

Branding and Brand – “branding is a promise you make and your brand comes from the promises you keep.” _ Kristin Zhivago, Zhivago Marketing Parnters, Inc.

Ask your community and users what your brand is – how do they perceive the organization (in their words, not yours) – What do you think of the library?

How do we get beyond the library brand as ‘book’? Yes, we are books…and also. Where would users put books in the Hierarchy? attribute not emotion…

(My thoughts): Theresa would say the Library is relationships. Literacy. Intelligence. Plugged in. (/end my thoughts)

Positioning is a mental space that you can ‘own’ with an idea that has compelling meaning to the recipient. It’s based on something relevant and important TO YOUR CUSTOMERS (and non-users). Branding is the feeling that you get inside (Apple). Most are just positioning.

Does the customer get it? Does it fill a need of the customer? Big concepts = durable positioning. Be specific and support position with values and attributes.

Example:  You campaign that “We’re the happy library,” but the first time a visitor comes in the door and sees frowning/upset customers — you just lost your campaign and wasted your money.

Positioning Statement:

For [target audience] who wants/needs [key need or dilemma the customer is trying to solve], the [product] is a [product category] that provides [key solution] unlike [main competitive product] that offers [key deficiency that we are trying to exploit], [product name] offers [key point of differentiation].

Apply this to programs, services, products, new features – what is the essential fit you are trying to supply to your users?

Identity and Tags

  • Creative expression of a brand, product, or position is a clear, consistent manner.
  • “Ultimate driving machine” – “Quality is job one.” – “No rules, just right.” – Outback – What does that have to do with restaurants? Emotion, satisfaction
  • Marketing team of 5 at Innovative Interfaces – graphic artist, events person, marketing specialists. consistent look, same colors, same type. (“a bit of shameless self-promotion”)
  • old logo – yelling, cold, boring – when ask customers they say ‘trust’ so upgraded
  • – new logo – soften, same orientation, birds nest concept – ‘help you out of a tangle’ (my thoughts) – pottery barn color theme (smoke and Terra cotta)
  • III – domain name is owned by them, but while customers picked up on it, they choose to promote ‘innovative.’

Process and Tactics

  • Circular and repetitive process – always upgrading and changing
  • Set goals, identify audience, choose delivery, select type…(switched slides on me)
  • Set a Goal > Create Copy/Offer method > Track > Try something different? Go back to Creative Copy/Offer method > Track > Try something different?
  • Ex. simple email message announcing event. see if it works. if it does, go back to it again. If not, try something new, see if that works, rinse, repeat
  • What do you want to accomplish? (Goal)
  • Who do you want to talk to and what is important to them? (Audience/Needs)
  • What do you want to say? (Key Messages)
  • How and where do you want to say it? (Channels)
  • How do you know if you’ve been successful? (Tracking/Measurement)
  • Program example: How do I fill the room?

Segment your users and conduct research:

  • define your distinct target market areas
  • within these defined target markets, look for distinct ways to group customers with similar behavior patterns, communication preferences, demographics, personalities, needs, goals and motivations.
  • Create a short “Market Persona” – short bio of typical customer – how would this person solve their problem if you weren’t there? (More fun than demographics) Example: Tommy Bahama clothing line built on a persona.
  • Set Goals and Objectives
  • Example, “successful passage of new bond issue” “Increase number of alumni active giving” “Increase program attendance”


Creative Brief

  • Background/Overview – big picture? what’s going on that we have to consider?
  • Project Description – single piece or multi-tactic program
  • What is the objective, the purpose of the project? – statement of the effect is intuitive
  • Target Audience – persona, what relationship do we want them to have with the brand?
  • Key Positioning (possible multiple directions)
  • Support Points – features, benefits, outlines
  • Call to Action – details, such as information about the offer if its a direct response ad
  • Brand Character
  • Creative Considerations – constraints, creative directions to consider
  • Mandatories – url, contact info, legal language
  • Deliverables and Timing
    – schedule, initial > creative presentation > copy draft > layout > final proof > deliverable
  • Adjective Tuner tool – find where you are on the continuum:  fun | institutional or contemporary | conservative or busy | clean or bright | subdued or complex | simple – rate Web sites using this scale
  • Methods/Channels – Message > Awareness and/or Direct response > Target Audience
  • Communicating new discovery – “The holy grail was found here in the library” – came out of a 1 page creative brief
  • How do you know you have been successful? – registration, attendance, mentions, follwers, re-tweets, citations, new friends, gate counts, money brought in

Case Study 1 – Edmunton Public Library. Old logo was books. EPL Shared Values Wheel – who we are and what we value – Center/hub is “Passionate about Sharing” – then Ideas champion, Open, Unrivivaled Value, Human – then Fun, innovative, knowledge seeker, etc.

  • Mission: “We Share!” New logo is five color bars, epl Edmonton and “Spread the Word” – extend the five color bars into many looks. Cards – “Chicks dig big brains.” We make geek chic. This card will make you smart. Sticker campaign around city.
  • Staff contest – photos of stickers – Guerilla Marketing – 2000 stickers, 300 photos, 3200 votes. Involve politians when you DON’T need them – like in this marketing campaign. Those colors are part of their brand.


Case Study 2 – Library Journal – AnythinkRangeview County Library Pam Sandlian Smith, Director “instead of trying to get everything perfect. we work to get the big idea right then circle back to work on correcting the details.”

  • 2003 – Adams county library considered worst in the state, but got a levy in 2007 for a new building. Hospitality, Playfulness “Any” – guides and ranglers, not librarians. Employee Manifesto – Wizard – Genius – Explorer. Focus on ‘any’ concept. Doodle logo. Community garden projects, no reference desk, but a ‘back perch’
  • Value calculator included in the Catalog page – What is Anything worth to you?
  • Share your innovations – anythink tank – blog for folks to post about library development Doodle on twitter stream. Play on words to remove jargon.

Parting thoughts

  • branding occurs with each contact |
  • more important the goal, the more important the groundwork and prep
  • give yourself enough time |
  • It’s probably not going to work the first time |
  • Seek professional help |
  • Just do it!


MPLA: Membership Meeting

Finally, a session where I recognize a few people. Sitting next to Jean Hatfield, behind Bosha and Dana, next to Dorothy, in front of JaNea, while listening to Judy, Eileen and Elvita.  Fun, fun, fun group.  Mickey told me it would be like this…

Looking at the Paid membership Stats and wonder what happened!  Kansas went from 61 in 2010 to 38 in 2011.  Need to do my part to drum up members and talk up the 2012 Leadership Institute in Estes Park, Colorado – May 6-11, 2012.  You get a discount if you are a member in both 2011 and 2012.


Annual Membership Meeting (

  • Changed the bylaws to help “members in transition” pay the dues – full dues for $15 – the student rate.  Judy will screen applicants and pass them on to the Pres and Membership chair
  • Financial Reports – what a great balance sheet and year-end budget with ‘$ Over Budget’ and ‘% of Budget’ lines.  Leadership institute costs up, membership dues down
  • Memberships – 314 members did not renew!  Down by institutional memberships.  Why? Who? Will the new ‘members in transition’ bylaw help?
  • My Kansas peeps need to recruit.  Especially those of us who graduated from Leadership Institute
  • Upcoming Conferences:
    • 2012 – Nebraska – Oct. 17-19
    • 2013 – NDLA/SDLA, Sioux Fall – Sept 25-27
    • 2014 – Arizona in October
    • 2015 – Wyoming – late Sept/early Oct
  • Recognition
    • Road Warrior: Cara Romeo – from shelver to Asst. Director ‘walks on sunshine’
    • Innovative Interfaces supports Leadership Institute – thank you!
    • Officers and Representatives – Certificates and Thank yous
    • Dan Stanton got extra claps for being Leadership Institute chair
    • Judy and Dan got pretty gold certificates, too…
  • Concerns about membership
    • Institution joins, they get one free membe rship
    • Transitional membership
    • Excellent Leadership Institute evaluations, successful, well sponsored and Judy volunteered her time
    • Newsletter is online – full color
    • Social media – twitter, facebook, Web Oh My! (#mplamla)
  • Professional Development Grants – money to be had
  • Changing of the Guard
    • Elvita gave a donation to Friends of Leadership on behalf of new President – Dana Braccio.  Dana gave Elvita a plaque in return.  Copper gaval is cool.
  • Dana’s pep talk
    • 1948 – a great way to network and provide professional development
    • By dinner time they had committees and bylaws
    • Look at building a community of lively engagement
    • Retooling – new action plans, new committee members
    • Enhancing partnerships with State Associations
  • Dana has a BS in Marketing and an MLS – take best practices from other fields and use them to improve library services.
  • Hey Mickey, Dan Chaney has 18,500 comic books…
  • Wayne crossed the border into Iran without official authorization…just a border market he chose to ignore… 😉
  • Royce and Harrison – cute picture
  • Eric Stroshane visited the biggest ball of twine in Wisconsin
  • Mike Mullen has cute grand-dogs
  • Mickey was just outed as a classical music radio announcer
  • Dan Ireton – our New State Rep – can herd cattle

Think of MPLA like AAA

  • Recharge, rejuvenate
  • Provide road maps
  • Only a tweet away
  • Road trip – what can you bring to the association – what do you want to discover along the way.
  • Become a fan on Facebook – We need more…

MPLA: Customer Service

Theresa Dickson again – Customer Service, how to have a nice day yourself.

What product do we sell to those who use the library?  Books, Internet, Research, a Service – which is just a Relationship.  That relationship is what we sell. Download stations, shelf-checks, mail service, bookmobiles.

Library is the Community’s Living Room – with fire places, chairs, newspapers – enhancing and building relationships with people in ‘our house’ is OUR JOB.

Unconditional Positive Regard – Customer needs to believe that we think the BEST of them.

Who are we serving?

  • Population, median income, size of library, children to adult percentage, fiction to non-fiction collection size and circulation.
  • Taking a loss with non-fiction, so make sure they’re pertinent and will last awhile.
  • Librarians are the original hoarders…
  • Community living room demands more room for lounging, sprawling, and enjoying the space.  Space for people, more than books.

Keys/Elements of Customer Service:

  • Commitment to patrons, co-workers, and library’s mission (great story about baby-name books getting stolen as much as witchcraft books…gonna pat-down the preggo ladies?)
  • Placement of the right people in the right jobs (sweep out the dust bunnies), ranking duties according to what’s needed for the job (find the folks who hide out in tasks) and getting out of the wrong jobs
  • Training on the understanding of the reasons libraries exist and it’s ongoing and continuous
  • Measurements with self-evaluation and feedback from customers.  Share this month, this month last year and this month five years ago statistics.Study how long it takes to get helped, get a book, etc.
  • Incentives by making it fun, special events, and public involvement – Big read in Oklahoma with The Things They Carried with displays of veteran memorabilia (including some homeless vets) and veteran recognition – GREAT book.

Customer Service Policies

  • Who’s it for? (dated, but examples in handouts).
  • Key phrases:
    • acknowledged appropriately, courteous and respectful, value for input, prompt and timely, privacy and confidentiality, responsive and community-oriented, provided by anyone, quality facility & collections
    • ‘err on the side of service,’ ‘use your good judgment,’ ‘have it your way,’ bumper sticker customer service policies!
    • Service provided by anyone working in the library – don’t pass them off to someone else!!!!  “I’m not on shift, yet.”  “Go to that desk, not this one.”
    • Smiling, upright, express interest and concern
    • “Bodies should be upright, not slumping and faces should be smiling not frowning and voices should express interest and concern not boredom or anger and memos should be polite and well written, not abrupt and filled with typos.”
    • A customer is the purpose of our work, not an interruption
    • positive operating procedures – be punctual, full service during working hours, be jargon-free, try not to point (cultural differences), keep conversations with other staff out of public spaces, desk takes precedence over phone, where you park – not in the customer’s spot…
  • Easy to spot the “No” Libraries – signs like “turn around to make sure you flushed the toilet” – don’t they make you feel welcome?  “God only knows what will happen if you let customers come in an enjoy themselves.”
  • Who gets to make it and enforce it?
    • Everyone
    • Figure out how to evaluate it.
    • It’s not a hospital, it’s a library.  Nobody dies.  Quit taking ourselves so damn seriously.  This is suppose to be fun!
    • Don’t pretend like you don’t know what poor customer service looks like.
    • Don’t upset customers – easiest way to deal with them… 😉
    • Handout Page 13 – guidelines for upset customers
  • Nonverbal Communication Checklist – page 15
    • T stance, keep head upright, be aware of your head nodding yes OR now, shoulder-out shows disengagement
    • Watch your eyes – don’t stare
    • Watch your hands  – keep them to your side, not the ‘fig leaf’
  • Most policies are for the staff, not the customers!

Platinum Rule : Do Unto Others As They Want You To Do

MPLA: Marilyn Johnson Indispensable Librarian

Marilyn Johnson

Wrote the Deadbeat about obituary writers.

Wrote This Book is Overdue – during her research for the book, she realized that Libraries were in a state of flux.  Saw that libraries were learning how to use technology resources to help patrons.

Idea for those of us who are out of synch: build a place where you can read, watch and grow. Learn, pull yourself up by your bootstraps, tech workshops, storytimes…already built, stocked, staffed and used.

Libraries are still needed.

Leadership in the library world:

  • UK – 400 libraries were suppose to be closed, so the patrons checked out all of the books, emptying the shelves.  That outpouring lead to reinstatement of those libraries.
  • Our world involves being On a plane with four devices and putting all our family photos are on Facebook (who then owns them) and we’ve given sites like permission to read our books over our shoulders — so we need savvy information professionals to help us navigate in this world.  All of this ends up in librarian’s laps – the devices, the ebooks, the online forms from the IRS…
  • The EU will have a universal phone charger.  Collaboration can happen!
  • Why aren’t libraries mentioned in economic recovery programs?  Why are trained professionals being taken advantage of?  Where else are children taken as seriously as adults?  Where can you go to hear author talks for free?
  • People aren’t enemies of libraries, but are insulated from the library.  They buy what the need – books, computer tech – they don’t use the library the way the less-insulated folks use it.
  • If you can get them into the doors of the library, the library will sell itself.  Focus on the non-users.  People who haven’t darkened the door since college.
    • New Hampshire libraries with heat during a blizzard opened doors until 11 pm.  Used social networking to advertise.  Non-users noticed: computers, nice atmosphere, electricity for charging, entertaining children.  Ended up this was very good for their funding!
    • Libraries don’t just have to be about book.  Collection of guitars, collection of gadgets,green device that determines electrical pull (shared resources in Portland), cake pans (GO JEANETTE), publicity can come from these odd collections…and fill a different need (aside from books).
    • Therapy dog (GO DIANA/MELINDA) – you can check him out for 1/2 hour.
    • David Farrio – follow up with (now the US archivist).  At first there were no social networking initiatives, so he told staff – every idea you have, implement it.  Just Go Do It. ‘Assume yes until I say now, we have a lot of catching up to do.’
  • Without Strong Librarians, they are just buildings full of stuff.  Local librarians who helped her, read to her children, who say hi by name and know her personally. they are the ones she loves the most.

MPLA: Community Contributed Digital Content

If We Build It, Will They Come? Novel Approaches to Collecting and Supporting Digital Library Content: Community Contributed Digital Content

Trish Pierson, Digial Collections Librarian and Alan from South Dakota

Butte-Silver Bow Public Library, Butte, MT

  • Community Contributed Content? How to collect content…
  • community members create and/or enhance digital content
  • Shift in digital content and expectations: 24/7 services and Interaction with content:  Facebook, Flickr, YouTube – interact and engage with the content
  • Leads to involvement with a new online community

Examples of Enhancement of Library/Organization-added Content:

  • Addressing History:
    • The Addressing History is a website and API which combines data from digitised historical Scottish Post Office Directories (PODs) with contemporaneous historical maps.
  • Chicago Underground Library:
  • Galaxy Zoo:
    • If you’re quick, you may even be the first person in history to see each of the galaxies you’re asked to classify.

Examples of Community-added Content:

Butte Neighborhoods (Trish’s project)

  • Mining community with the huge Berkley Pit (superfund site)
  • Ethnic neighborhoods – Irish, Finish, etc. used to be where the Pit is now.
  • Butte Digital Image Project –
  • books, pamphlets, photos via Grant in collaboration with State Library and Historical Society
  • Add story to the Description – people like to read the story of the photos

Butte Historic Image Collection on Flickr (buttepubliclibrary)

  • Along side site and drives traffic to the Digital Image Project
  • Groups – Men in Montana, Mining in Montana, Schools, Meaderville (sunken neighborhoods)
  • Local museum of Mining has photos (sans info) that they rescued
  • Help save the historical documents

Trish was approached by a gentleman who wanted to scan his content and photos from the now-sunk neighborhoods, but not relinquish ownership.

How do we do it???

  • Copyright and Permissions
  • Professional photographs own copyright of their photos – can’t post those
  • Permissions for use (borrower her form) (work in progress)
  • sign off on the use of someone’s private photos
  • wording is to cover digital rights – owner shouldn’t have to give up digital rights

Perils and Pitfalls (and navigating through them)

  • Potential Issues
  • Space needs are minimal – computer and a scanner
  • Grant funding for salary and equipment
  • Equipment: flatbed scanner
  • Use State’s guidelines and mtmemory
  • Portable scanners to check out – owned by MT State Library
  • Catalog the digital file? Yes, create metadata for mtmemory project, you can catalog on OCLC or crosswalk dublin core into worldcat
  • Flickr site is less technical, but provide links to mt memory and catalog records
  • image licensing? reuse? creative commons? Images out of books are open, some scanned are under copyright, give note to copy/use with permission of the owner
  • Monitoring or filtering of contributions? Depends on the site. Monitored sites – moderated
  • Some sites require training of volunteers / vetting of contributors
  • Review Flickr site regularly to remove random comments and spam ads
  • Haven’t advertised this outside the grant yet, so not a lot of non-historic content yet
  • Post funding, what happens to Trish?? Continuing to apply for grant funding.
  • WOOT! She’s heard of kete in NZ
  • Flickr site drives catalog, website – 2nd or 3rd highest. Pulls people in to look at the site and project sites.
  • TO DO: Why doesn’t ksmemory have a Flickr site (or do they?)
  • Diaries or just photos? No diaries owned in the library yet. Pamphlets and books owned by the library.
  • Stories that go to the photos enhance the value. What’s the easiest way to get the stories in with the photos? Flickr Group allows people to scan their own photos and share story there.
  • With Great War site – (online presentations) – Choose from Flickr to add back to a local database/web site
  • Do people post copyrighted photos? When people add content to Flickr, they have to take responsibility of the copyright.
  • Collaborate with students? Provide this as a place for history students to post their projects.
  • Open up a ‘Scan Day’ – classes to help with scanning into flickr (service projects)
  • One library using old scanners to scan photos from yearbooks – teens doing it!
  • Put kid’s oral history project with photos on Flickr (volunteers) – Add audiofiles to mtmemory
  • Students look for photos/timeline – both mtmemory and flickr account – share with schools! Advertise.

Alan’s portion – University of South Dakota

  • Building it is not enough
  • Content as Bait, Efforts of fishing and waiting for nibbles…but lets find different kinds of bait (hehe)
  • Value-added approach – not just the content itself

Four elements: Creating | Linking | Marketing | Maintenance and Refinement

  • Creating and Linking can be done for very low cost, but all four elements have high people costs – time consuming
  • Where can we get the devotion of time? volunteers? students? teens? library members?

Combine online material with instructions – lesson plans, ex. Hudson River Valley Project Lesson Plans

  • Combine Web sites – URLS – Be the one to create additional/complementary content
  • – Digital library is a bunch of activities rather than images (School librarian?)
  • National sciences digital library – K-12 –
  • Instructional Architect – overlay to national sciences digital library – create an account and use this as a virtual workspace – the Linking Component

Types of Value Added Content

  • Louisana State Museum includes calendar, K-12/Teachers, Adults, volunteers. Start with “how to use this resource” then more PDF lesson plans. Direct link to the resource, plus browsing crumbles
  • Eastern North Carolina Digital Library includes images and audio files/podcasts.
    • Ken Burns – great example of someone who benefits from digital libraries.
    • Ken Burns effect – takes a static image and gives it motion and activity.
    • Bed key example – description, story, lesson plan focused on images of artifacts/objects.
    • Use these as starting point for exploration, writing assignments, etc.
    • Have a digital library with artificts, enhance with short mp3 stories about the artifact from the community
    • GIVE LIFE to ordinary objects
  • International Childrnes Digital Library
    • Teacher training manual – contains activities, lessons and suggestions on how to make use of the content
  • Iowa Digital Library
    • Picturing Local History lesson plan including standards covered by the plan.
    • Encourage students to look at a photo of Main street and see how it’s same/different now
    • Plan a historic tour of the community to describe specific locations, for example

Creating value added content

  • Minnesota Reflections – metadata includes address information in title of photo
    • Lesson plan – have students re-create the photo from the digital library, then upload to Flickr and create metadata.
    • Get photos from the community – then ask for feedback, stories, memories from community. Then add those to the library. Takes time.
    • Collaborate with Chamber of Commerce to record community as it is now? Tour stored on the Digital Library. Outsiders using your digital library
    • Dorm room photos – what can we do with the photo? What artifacts are in the picture? Flashcard example – use with children.
    • Teach children digital libraries at an early age. Include in storytime? Summer reading?
    • Use Digital library as PROMPTS for CREATIVITY – writing assignments – compare/contrast your dormroom photo with historic photo.
  • Butte’s Flickr collection
    • Clear Rights information provided and Permission information added
    • Add map information
    • Comments and questions – answer provided by a community member via Facebook
    • Flickr and Facebook can be linked
    • Pull from community memory/institutional memory (Friends of the Library??)
    • Layer content
  • Description Worksheet
    • Describe library – scope and kinds of objects
    • Primary audience?
    • What kind of users do we wish to attract?
  • Creating Value Added Content worksheet
    • content or objects > primary audience > secondary audience > desired goal > time available > activity type > digital objects connected to the activity > additional external materials needed


  • LibGuides and Digital Libraries
    • Digital Library of South Dakota
    • A Civil War Diary – Transcription of copper plate diary. Used libguide to make it a civil war diary project site. Includes direct link to content, lesson plans (one on marching) for different grade levels and option to submit your own lesson plan
  • Facebook and Digital Libraries – Digital Library of the Caribbean
    • Open site, so you have to diligently maintain
    • Free
    • Need a way to create links – connect users to the content
  • Blogspot – Boston Public Library
    • Includes twitter link
    • Add stories and other marketing tools
  • WordPress
    • Blog of the Digital NLS
    • Low cost
    • Highlight parts of the collection
  • Find Partnerships
    • Teachers to use the site?
    • Chamber of commerce and/or local Realtor?
    • Preschools
    • Integrate with library programming

MPLA: Supervisor pre-conference

Supervising: Learning the soft skills and having the right critical conversations

Presented by: Theresa Dickson

Story: Staffer blogging horrible things about coworkers and customers.  Personnel Policy – does it cover Internet use, Social Networking and email use – relationships with the community will be protected.

Supervisor: A person with communication skills that get results.  With these effective skills:

Planning :: Scheduled checkups with their staff :: Following up in a timely manner with staff and in a manner that risks themselves :: Deadlines and does time management :: respectful staters of the obvious :: screening, hiring, and evaluating  :: model for staff behavior (including dress) :: set schedules :: responsible for the accuracy of time sheets :: understand safety and security issues (workers comp) :: understand how health issues impact the library :: pertinent documentation and timely/short communications :: notification of personnel action before the fact

Supervisors are NOT:

parent :: a timesuck (don’t waste time explaining the general philosophy) :: Affirmative Brief Clear (ABC of communication) :: Be friendly, not their best friend (no obvious favorites – leads to hurt feelings and resentfulness) :: not confidential (if it effects staffing, sit on it for 7 days but tell them you need to share it with my supervisor) :: not a lone wolf but a team leader

Skills needed to be in charge of people (.pdf):

  • People Skills – You adjust and be the bigger person – paid for tolerance and flexibility – work on continuous improvement

Soft Skills versus Hard Skills :: Communications Employees Like to Hear

  • Clarification of roles – expectations – assignments – authority and responsibilities clearly defined – for old-timers, keep it interesting
  • Praise and Recognition – constructive criticism and feedback – praise in presence of a 3rd party – employees like surprises even less than bosses – give meaningful evaluations
    • Change doesn’t have a conscience, ability to change limited by a persons personality, each persons pace of change is based on intrinsic motivation and filter factors, and resources are all around you and ask people for help.
  • Take 24 Soft Skills Quiz –
    • Management study on crying in the office – sexism women judging women for example
  • Have a winner attitude
  • Exude Confidence
  • Multi-task – Y’s biggest generation in the workforce, winning challenged, How do we help them? flex them, model good behavior, give individualist rewards, spell out what needs to be improved and how – they take direction well, fostering and personal attention
  • Professionalism and enthusiasm – enjoy your job

Employees come with their own filters and problems, goal of supervisor is to “contain” their behaviors.  Learn not to be self-indulgent (causes damage).

As supervisor, I determine what is acceptable behavior and communicate that clearly.  Um, don’t call staff “minions.”  Avuncular Timesuck.

Motivation is Intrinsic – individually based.  How do we learn those? Have realistic outcome goals.

McClelland’s motivation (look up this book)

_+_+_++_+++_+__+_+_+ LEADERSHIP _+_+__++_+_++__+_+

Leaders and characteristics we like:

interest in others, willingness to listen and learn and understand (Abe Lincoln) :: Gahndi Visionary :: State Librarians surrounded by people with complementary strengths :: Hilary Clinton Perseverance :: local boss  Open minded and adaptable to different people :: former boss Present/attentive :: Communication (JFK) :: former boss Intuitive/give tasks based on strengths/harmonize

Listen and Silent made with the same letters – find out what’s needed

Creation of a relationships, expectations, reward/recognition and need to maintain that relationship.  Build the relationship with them so they want to please you (especially for adversarial relationship).

Kenneth Blanchard – management treatises from Sea World – When working with Dolphins: 1. Do No Harm as a baseline (element of repair)  2. Reward appropriate behaviors – they won’t bother doing well if you never recognize it!

Do not want malicious compliance.

Supervisors should always be Leaders.  Other roles in teams: Informal group leader / internal task leader – as Supervisor directing the work of should lead.

Staying on Script: Create a script where everybody wins.  When…then.  Don’t have to say directly, “you are messing up.”  Instead you say, I’d like to discuss such and such with you today. This is what I expected, this is what I saw.  I am concerned.”  Don’t think off the top of your head – too much tension!  Write it out prior (and talk to supervisor about it).  “impact of your unintended action” – the out added to the discussion.  Practice, think up all possible scenarios, friend or foe (neither – they are an employee),

Leaders Responsible for the Outcome – Framing the Tough Conversation.

  • QBQ – Question behind the Question – ask the better question using “how” and “what” not “why” – focus on action and don’t assign blame
  • Slow down – re-stack your hands as a reminder – feel uncomfortable on purpose to create empathy (stack feet, play with ring as reminder)
  • Raise the Bar:
    B for Background – specifics
    A is for Action/response – How will you do it differently?
    R is for Result – set the goal and hold accountable
    S is for Suggested alternative
    – ask them to present their own
  • Communications Test:
    Is it true?
    Is it necessary?
    Is it kind?
  • Measured self understanding is the best method to manage performance – methods of recognition differ based on personality.  What kind of recognition do I appreciate? What about my staff?  Watch and learn.  “What breed of cat are you?”
  • Soft Skills can be created and learned.
  • Common barriers to communication: hearing what you expect to hear (not listening), evaluating the source to determine value, having different perceptions, having different intentions, ignoring non-verbal communication (folded arms, shaking head no) and outside distractions.  NONVERBAL is more important than verbal.  Mind your body language – it can cause stress – be in control of yourself
    (cool side-discussion of posturing and gender differences and Theresa’s visit to the ape house)
    Emotions in the workplace – article in USA today.  Women cry out of anger.  Hand back the option of being in control – you have to get a lid on this do you need 3, 5 or 7 minutes?

Script, script, scripts – make it a win win situation and watch your wording and language.  “This is distracting from the purpose of the department.” ‘I’m concerned about what I am seeing and hearing from your department.” “I believe this has to do with you…so I want to give you some examples of what I heard that I found disruptive and ask you if you see what I see…”

When terminating: How to Avoid the 5 Classic firing mistakes by the HR SPecialist March 2010

  • Keep cool and low emotions
  • Avoid surprise – give regular feedback
  • Watch what you say – SCRIPT for council and terminate mtgs
  • Don’t be too kind – also beware of off-handed compliments they can come back to haunt you
  • Keep quiet – defamation of characters suits are nasty, avoid them

Exercise – I may write more later…

This has been good and I need to print out all of those handouts and add them to my MPLA Leadership Institute binder!

What I learned: Can’t put anything in the employee’s file that doesn’t have their signature – with their knowledge.  Start with meeting, create a plan of improvement – not just verbal – must be signed plan of improvement.  Document, document, document.  Reasonable accommodation discussion for ADA-related issues.  Focus on behavior.

Termination during probation period does not require cause.  “This first 6 months is probationary, it is a time for you and us to decide if this is a good fit and we find that it is not working out.”  Dress code – take aside, private conversation, review policy and explain why the clothing is not appropriate.  Go home and change or offer a sweater to coverup.  If it happens again, what will happen.  We defined dress code.

90 day tickler file – personal file, not HR Personnel file!  Trouble file with neutral notes – they can be subpoenaed.

KLA – This Week!

Kansas Library Association Conference takes on a whole new flavor now that I’m a consultant and not a library director.  What’s interesting to a Director isn’t so interesting (or pertinent) to a System consultant.  I’m co-presenting “Getting Ready for ILS Migration” with Joe Tholen from SEKLS and facilitating the KLA KEGger (Koha Explorers Group), but other than that I’m just a tourist.  This is the first year in many that I’m not involved in the Public Library Section breakfast, so I’m feeling that void. There’s a Broadband presentation with the State Library staff that I’ll attend and I want to hear what Bobbi Newman has to say about transliteracy.  I’d like to go to Mickey’s collection development talk but he said I’d just make him nervous, so I’ll go to Kathy Sexton’s preso on new buildings instead.  Brenda, Mickey, Heather, Liz, Laura, Jim, Carolyn and I are all presenting – sort of NEKLS-heavy, but I guess that says something about how much knowledge we have to impart (or how big our ego’s are)?  Anyway, I have my notebook ready, business cards and my itinerary…so I’m ready for Wichita-ta-ta.  Just need to do laundry…

Living in the Cloud

Yesterday, Liz and I presented “Living in the Cloud: How Using Online Services Can Let You Soar” at Lawrence Public Library’s staff day.  Heather, Liz and I presented on this topic at KLA Conference in the spring and again at our NEKLS Tech Day, so it wasn’t a terribly stressful presentation – given Liz filled in for a sick Heather at the last minute.  I learned about a few new sites I want to explore, including iGoogle for a ‘home page’ of sorts and Digsby (except it’s not for Mac yet).  Otherwise, I learned that we need to do a broader promotion of NEKLS Tech Day – LPL’s web designer didn’t know about it!  We are brainstorming for topics and speakers for the 2010 Tech Day – Brenda will be going to Internet Librarian later this month and may come back with some more leads.

In other news – I finally got an iPhone and am now addicted to taking photos (see pictures from Raku Night 2009 via the Flickr feed), checking my Facebook/email/twitter/weather and texting in complete sentences.  Liz and I have the same cover, but I think I want to take a sharpy to mine and personalize it.  Needless to say, having a computer in my pocket with 24/7 access to the Internet is a very good thing.  Oh, and I can now take phone calls INSIDE of my house instead of needing to run out to the porch to answer a call.

The 2009 Fall Retreat has Ended

It’s over.  I think it went well, but we’ll find out for sure after folks complete the online evaluation (thanks to polldaddy).

I’m sitting in my office with a cat asleep on the dog bed, another cat asleep on my chair (while I sit on the floor) and a dog asleep beside me.  I think they may have missed me.  I wasn’t ready to stop listening to the audio-smut I checked out for the drive – so I’ve been working on the online evaluation and reading email.

I like polldaddy’s survey features – very easy to use and the reports look promising.

I need to spend some time looking more closely at all of the online software that Gail shared at the Retreat.  There are so many very good, free options for very expensive proprietary software, like Photoshop.  Power of the Internet, I suppose.

I enjoyed meeting new people and seeing a lot of young professionals and students at the Retreat – gives me warm fuzzies to realize who’s coming into librarianship (like I’m all that old, I graduated a whopping 5 years ago…or was it 6?).

Time to enjoy the weekend and chop wood for my pottery class tomorrow and replace the rotten siding on the trailer Sunday.