New Adult Fiction: A new genre for a growing audience – with handouts – one is by author Deborah Halverson at DeborahHalverson.com
Presenters: Lisa Palmer – Mid-Continent book group coordinator and Beth Atwater
Age Range of the target audience: 18-30. Perception of adulthood has changed – there’s a ‘pseudo adulthood’ period. The books for this group cover topics of interest to this group – identity, overcoming issues, etc.
Genre read by all – the topics have broad appeal. Anyone can be the audience, but the New Adult crowd is morphing into romance, so a predominantly female audience. The Traits: People who are making their way in the world (like on campus or starting their first job or experiencing true independence for the first time – fish out of water stories).
History of New Adult: 2009, St. Martin’s Press. Dan Weisse editor. No initial bookstore support, so it was slow to be adopted. 55% of YA readers are over 18 according to Bowker (Twilight/Hunger Games/etc.) – Crossover appeal. A few self-published authors embraced this new genre and audience – and found profound success. By 2012, publishers created own divisions. Now it’s new, but mainstream and beginning to branch out of the romance sub-genre.
The 18 to 26 year olds had been left out of literature. – The Missing Genre Some argue it’s just YA with sex. Others argue it is unique and is about the “blisters and aches” of transitioning from teen to adult, according to Kristan Hoffman, winner of the St. Martin’s first New Adult fiction contest.
My question: How is it different than chick lit? Was that a precursor? Lisa mentioned Bridget Jones, and that made we wonder.
Core Collection Authors/Titles:
- The Vincent Brothers by Abbi Glines – the ‘edited and uncut’ version a re-release eBook often releases before the print edition.
- Catching Liam: A good girls don’t novel by Gennifer Albin
- This is Falling by Ginger Scott
- Authors: Glines, Cassia Leo, Christina Lauren, Colleen Hoover, Cora Carmack, Gennifer Albin, Ginger Scott, J. Lynn/Jennifer Armentrout, and Jamie McGuire
- Many write both YA and NA. As with Romance, there is a Happy Ever After ending. Tend to be contemporary romance, as well.
- K. A. Tucker – an author for the slightly older crowd
- More LGBT and other lifestyles portrayed in this genre. Cora Cormack series – Friday Light Nights for New Adult with gay characters. All Lines Up first book in the series.
- New Adult Alley – www.naalley.com.
- GoodReads – not in many industry magazines. BookList spotlight August 2014
- Net Galley: New Adult – register as a librarian and request galley eBooks
- Romantic Times – rtmagazine – rtbookreviews.com – Example Review.
Marketing to New Adults?
- It markets itself – some shelve it with romance
- Some libraries upsell and share – put it in your patron’s hands.
- Epic GoodReads New Adult book club – idea for a library. The digital book club brought to the library.
- No more ‘spicy’ than a red-cover harlequin.
- Trade size paperbacks with photographs – “young people almost kissing” covers
- Sample titles: Wait for You, Eversea, Blue Notes
- Many authors write under pseudonym if they write for multiple genres
- Themes: mortality, romance,
- How to: Writing New Adult Fiction by Deborah Halverson with forward by Sylvia Day
Beth – email@example.com
Bully by Penelope Douglas – Beauty and the Beast story. Stands up to the bully next door and he falls hopelessly in love. Transforms bad guy to good guy in just a few pages. Takes advantage of the age group to explore different themes. Multiple book series.
Perfectly Damaged by E. L. Montes – Main character is schizophrenic. Goes off to college and is diagnosed. “Sad girls looking away” cover.
Frigid byJennifer Armentrout writing as J. Lynn – Stand alone, with a new sequel called Scorched. A friends become lovers story – go out with friends in a cabin – and then it morphs into a stalker story.
#Nerd by Cambria Hebert – Tutors the football stars theme. Sells hot on Amazon and eBooks. Print-on-demand titles. Not the best binding, but worth purchasing because of grassroots publicity.
Lisa – firstname.lastname@example.org
Edge of Never by J. A. Redmerski – Great cover with immediate visual appeal. Contemporary romance, just turned 21 and Cam likes to think outside the box. Gets on a bus to see something new…and meets Andrew. About friendship, love, living in the moment and taking time to follow your dreams. A little spicy. Narrative is point of view.