Internet Librarian 2010

Internet Librarian 2010 | Patricia Martin Keynote | Archive here | I listened to it twice and took notes.  For info overload, follow the tweets: #intlib10

Patricia Martin, Cultural analysist and CEO of a Chicago-based marketing firm.  RenGen: Reneaissance Generation.  Worked with ALA, Microsoft with Gates Foundation and Charlotte Kim Scholar of the Year at Chicago Public Library.

Adding Value to Our Communities

Apple tree analogy – at a hippie bed and breakfast, there was a magic tree on the corner of a garage, under where the bats infesting the garage entered.  Told other hippies about this tree and they said, “Oh my god, you guys have bat shit?” – No idea of the asset they had!

Moral: “Libraries are sitting on hidden assets.”


  • Worked with Al Gore, Bill Gates, etc. [insert mic troubles]
  • What is a Renaissance Generation?
    • Generation is a 30-year swath of individuals living contemporaneously.
    • Rise and Fall of civilizations – Civilizations don’t fall because of over-reaching or misuse of resources, but instead they get to a point where this is so much [progress?] in such a short time, that the institutions that gave life meeting are suddenly deemed less relevant.
    • As they become less relevant, we begin to shed them. Witnessing that now.  How do we make sure our library doesn’t get shed?
    • Indicators of a Renaissance:
      • Death comes first – the crash – to make way for the new
      • Facilitating medium – Roman roads for the Italian Renaissance (travel and share info) – Now – the Internet.
      • Enter an Age of Enlightenment – Internet facilitating that enlightenment
    • Bookends of this Renaissance – Gen Y and Internet Pioneers (Gen X – smaller cohort)
    • Psychographic: sensualists, trust only what they can experience, experience economy, very self expressive and creative, want to live multiple lives (business card: “engineer, attorney and poet”), collaborative workers, and fusionists (remix culture)
    • Ren Gen Imperatives:
      • Belong
      • Create
      • Understand – more sophisticated than wanting to learn or just having knowledge
    • Massive Outpouring of Creativity – more blog content than volumes in L of C, Facebook is a “vast digital empire for self expression”
      • All of this ‘wanting to do it differently’ has had a profound effect of the economy.  Capitalism is based on conformity (assembly line).
    • Steppenwolf Theater – hired Patricia to talk to Brand Managers of global brands with success reaching millennials with social media – Google, Ford and Redbull.
    • Winners could:
      • Move from “Me” to “We” by paying attention to the end user to get a sense of belonging to something
      • Empower people to be creative
      • Manage the human interface – proven trickiest aspect of being a highly wired person – ability to stand back and keep in mind the human interface
    • Sam and Ford Festiva launch example and ‘Copernican moment’ – new universe has the user at the center, not the brand.
    • Means that people will also demand to have a sense of belonging to each other – if you facilitate that, then you become ‘sticky‘ to the brand.  They belong to a tribe.
  • The User is the Center of the Universe.
  • Irene at Google – her job is to innovate around user experience.
    • Created a “super heavy user group
      • helped identify projects
      • act as advisers
      • represented people most committed to the user experience
      • proposed improvements to the Google experience
    • Needed to structure them, so she created a Maslow’s hierarchy – Defined the base-level user experience, then moved up the triangle…people would then learn to propose an idea and identify where it should be on that pyramid.
    • Developers would then “Rapid prototype” the solution on problems selected/user suggestion
  • Jonathan Harris
    • (At 24, spoke at TED, a pre-cog, BFA, MS in Programming and studying with a Shaman)
    • He believes we need to get beyond meaningless tweets and build a world on the Internet that has cultural value and Humane Benefits.
      • User experience as it relates to the Humanity involved.
      • Commissioned by MoMA – analysis of Human Yearning
      • Sweeps through online dating sites – “I want you to want me” – people are yearning for love.
      • Notion of the Human Interface is more and more important
    • Super sensitive algorithms are pushing us towards:
      • 1,200 exabytes of data will be generated this year per IBM, with 80% from social media
      • Average people are generating data – how much? An entire library, not just a volume
      • IBM – business and government want to make sense of this data, so will create these hyper-sensitive algorithms
  • What does this mean to folks where “the book is still the brand“?
    • Peter in Wired, “The problem with our economy is that we don’t have a new story for the future.”  Aerospace to Technology to Telecom to Internet to ??
      • The Internet has started to Mature, but it’s still a 14 year old
    • David Kenny., pres. of a cloud computing company –
      • Screens will be everywhere there is ‘dwell time’
      • How many screens do libraries want? Where?
      • Return on Time is going to replace Return on Investment
      • In a time starved world, 11 seconds is the gold standard worldwide for a transaction
      • Super heavy users should be able to transact at the library in under 11 seconds – no long lines, good human interface, no need for a confessional
      • Need for cloud storage has grown exponentially and we are getting innundated and tech is going to get smarter about reasoning with the data.
      • Value? – The story always rises to the top.
      • The power of story is the Killer App – it’s the ultimate human interface
    • Need a new Story.
      • Following pre-cognition – Tolkein’s Superior Race?  Elves.  Why? They were pre-cogs with the ability to see the future and operate from a 6th sense.
      • Age of Uber-Enlightenment, facilitated by technology
    • Examples gathered from Libraries where User Experiences center around financial literacy
      • Libraries are Hubs of Neutral Information – only credible resource for giving neutral information in the community
      • Stories of libraries putting the user at the center of the universe
      • Play a role in a human interface OUT IN THE COMMUNITY
      • Created value by leaving the institution
      • Example of a Retirement Club for Women – 200 members in the first month, young women, user at the center of the club, managed by users, online and offline lives, and rules collaborative
  • Add Value At the Library:
    • Put the user at the center of the Universe
    • Let users collaborate on the rules
      • User experience – benefits from letting the user share in collaborative planning and rule making.  Examples, notice opt-ins – a ‘ford motor moment’ and put the user in the center
    • Curate the Human Interface
      • what does it feel like to be in this room, walk up to this desk or use these bathrooms?
      • People are leaving their homes for you and for an experience – what is that experience?
  • Patricia as a library connoisseur – Libraries have a big old apple tree growing in their back yard because of the bat shit, we just haven’t packaged it right.
    • Open minds to the idea that you’re bringing back fertilizer for the future.
    • Steppenwolf report will be made available
    • Book available on Kindle and Amazon
    • Email Pat

Additional Notes: thewakilibrarian

KohaCon 2010

Update: Nicole is live-blogging the event.  The conference started Monday in New Zealand, which was Sunday in Kansas…about 3 pm to 11 pm or so our time was 9 am to 5 pm, the next day, in the land of the kiwis.

Two of my staffers in New Zealand for KohaCon 2010.  I was looking at the program today and wish I could hear Lee talk about her migration from Winnebago to Koha at Butte.  I see that Paul is on the agenda giving the “brief history” speech Chris gave in 2009 and instead of Galen, he is talking about 3.4…a Release Manager’s duty, I guess.  Love to say that I’ve met, ate, and drank with all of these fine folks at the Plano, Texas KohaCon.

Oooh, I will have to get Liz to take notes on this one:

eBooks: Why they break ISBNs
Stuart Yeates

A view of eBooks from an administrative and cataloging point of view, focusing on how some of the current practices around unique identifiers and organisation of content by media is going to be challenged.

Have fun!  I’ll be watching the Live Feed and Twitter.

Proud to say NEKLS is a Sponsor.

Let’s get Digital

Notice my header – those are my “K-State Daisies” (Osteospermum) – they seem to like the fall weather, along with the sedum and marigolds.  Petunias like all seasons, except maybe winter.

I was late to a meeting with Michael Church on Thursday because I was listening to Nancy Pickard at Fall Assembly talk about how Kansas geography and monuments (Flint Hills/Castle Rock) inspire her stories – her newest was inspired by what’s UNDER Kansas in the Southeast corner — coal.  I had a friend from Pittsburg in High School and swam in her beloved ‘pits’ as a teen…she swears they cured acne.

Back to the meeting – I think it went well and I’m very exited about Kansas Memory.  I learned that I need to split Local history from Genealogy – they do local history and let manage genealogy.  Also learned that librarians are well-suited for a digitization project with all that cataloging and assigning of ‘controlled vocabularies’ to images – we’re anal retentive like that.  Michael presented me with three pages of questions that I need to sit down and thoughtfully answer (and get help from my libraries to answer) before we proceed.  Do my librarians know about Kansas Memory?  Do they also confuse Local history and Genealogy?  Are they up to the challenge of scanning and describing hundreds of pictures and unique documents (aka ‘primary sources’)?  I hope so, but I should probably ask 😉

Fall Assembly – Joan Frye Williams – woot

Oct 21, 2010 | Kansas State Historical Society | Topeka

  • Keynote Speaker: Library futurist Joan Frye William |
    “Make it count: Where to put your energy in the coming years”
  • “NEKLS State of the System” – Jim Minges
  • Discussion Groups
  • Lunch and visit from Nancy Pickard

Joan Frye William (update: Two Podcasts from 2/2009 on iTunes and there are some here, too.)

  • Here to raise issues and cause conversations…make you ‘entertain ideas, without necessarily accepting them’
  • We can’t do everything | Some things we do now have passed their ‘use-by’ date
  • Image: Spock doing a mind-meld “We need to get inside civilians’ heads” and learn what is true for them and hear what they are telling us.
  • When they tell us something we don’t agree with…we do NOT need to “straighten them out”.  We need to understand them, not the other way around.  Their reality drives their behavior.
    • Civilians are stressed for time – time is valuable. Impression is that the library is slow and takes time to use it.  Folks don’t have time for a slower place
    • Civilians think that information is just floating around in the Cloud – it’s just lying around.  Believe info is an unlimited, free commodity.  Librarians think information is precious…it’s love to us – we give info to people we like 😉  Our relationship with information is NOT the same one people have.
    • Civilians are confident in their own skills and are self-reliant.  “I can do it myself.”  Is the seat by the reference desk perceived as “the seat of shame”??  Desire to feel competent. Does it run counter to our desire to feel useful?  When someone says “I know this is a stupid question”
    • Civilians want to use the device they are comfortable with – they’re packing ‘heat’ and don’t want to switch over to yours…integrates with their life and makes them feel confident.  Smart phones are the bridge to the digital divide. More cell phones than housing.  Serve up what we do to as many smart phones as possible.
    • Deliver services instantly – whenever and wherever – real time!
    • Civilians have reunited learning and pleasure – “I learn more when it’s fun”  We are enjoying ‘free choice learning‘ – we OWN this.  Need to overcome negative stereotypes
  • Where’s the smart money going? (Scrooge McDuck)
    • Re-balance our portfolio…
    • Hospitality – “Welcome to the Library” – How do people come when they come to us?  Front door full of rules, a messy desk, the back of a computer, armed guards, creepy greeters?  That first impression is pass/fail! Lights, clean bathrooms, unfriendly staff – VERY important
    • Multigenerational destinations – welcome ALL generations – They can Hang Together and that’s a good thing.  We still have people who say, “Those children are enjoying themselves in the library…Smite Them!”  Programming is pleasurable in a multi-generational setting – adults like the programs the kids like, too!  Family learning experience – niche we have for the future
    • All staff are first responders and everyone needs to engage – Civilians are alarmed when staff don’t know how to use the technology and tools THEY are suppose to be able to use! Staff = civilians.  Don’t need to go to some specialized staff member.
    • Ubiquity – You need to be everywhere – here, now, information all around them – have to be where the people are.
    • Reading and learning evangelism – we are expected to be proactive.  Beat the bushes to help people ‘get smarter and better read’ – show some energy.  Reading is an elective, now. Futurists believe in 50 years we will be back in an oral society – what would that mean for libraries??  If we believe reading is good for us and builds brains and strong communities – then we need to spread the word.  All librarians should think like childrens’ librarians.  Developmental approach.
    • Be available around the clock – automatic book dispensers “Library a-go-go.  Used in urban environments, but also in rural areas where library hours are limited ($80,000, but how does that compare to opening a satellite branch?).  People who connect with the ATM, then find the bricks and mortar library (gateway drug).  Proves that libraries “get it” – they fill a need and people respond favorably to them.
    • 24/7 Programs – Capture and re-purpose programming  – podcast, excerpt sample with permission from presenters – Civilians say they want the library to “have a web site” (good lord) – put the programming on YouTube, Facebook – put it where the people are…then they can find it 24/7.  Again, they’ll beat a path back to your door.
    • Mobile services – Agonize about apps, not ILSs.  Phones…phones…phones.  Library apps a better investment for your technology access dollars.  Growing market, consumer fueled, trickle-up.  See what people are getting for Christmas – that’s the trend to watch (ebook readers, ipads).  See how we align.
    • Embedded services – take the library on the road, “have laptop, will travel”.  More exposed, somewhat uncomfortable, but helps Civilians understand better who we are AND what we do.  Story: student died in a research trial at John Hopkins because important information about her childhood asthma was published pre-MedLine.  After the death, all research teams have a medical librarian on the team.  Take our service with us where we go.
    • “It’s a better investment of your resources to be in somebody else’s conversation in one of these social media than to begin your own.”  Don’t set up a separate silo – missing part of the potential – join the existing conversations.  Add your $.02 to the YouTube/Twitter/Flickr/Facebook conversations.  Information added at the point of need is the MOST valuable.  Example, find the new parents group on Facebook.  Conversation rather than Publication (and leave electronic breadcrumbs back to your site.
    • Independence – looking stuff up is no a civilian task, not a professional task.  All politics are personal.  All discovery, learning, etc. is personal and independent.  “EverQuest” slide – you are self-reliant, you choose your tools and your alliances.  There’s more than one way to ‘get it right’ – we need to be more tolerant.  Librarians are orderly and like to control our environment…need to overcome this.
    • Use mainstream tools – Google scholar – use mainstream for the civilians and keep the specialized tools for us.  Stores don’t show us their inventory system and sku numbers!  Tools have become too simple for librarians and too complicated for civilians
    • Situational signs – “Pay here” or “circulation” or no sign at all?  If you want someone to DO something, tell them what to do and where.  Burger joint:  “Ask” and “Get”  Say what they’re suppose to do, not what we call it.
    • Services keyed to predictable life passages – for example, a lot of people will get preggers for the first time.  Where is that information?  Health, redecorating, finance – all in different locations – or we can pull that information together and be ready to help that person when they go through that experience.  Be about the People, not about the Collection. Topical/information neighborhoods (a good start), but the situation of choosing a sport because of a medical diagnosis or because of a desire to begin exercising.  How will the information be used?  Tremendous value added!  (Read the article in the Oct 2010 Public Libraries by Paula Brehm-Heeger and the re-purposing of the Main library of Cincinnati)  What are people trying to accomplish?  How can we help?  Job seekers
    • Zoning by activity, not age group – Styling by age group is a trend that is softening.  Manga is read by all ages – so is the collection sequestered by age??  Not a smart idea.  Teens will take over any area of the library with diner-style seating and technology.  Zone by noise level.  Zone by time of day.  Merged congregation and activity areas.
    • Cardholder-defined privileges. Like with credit cards, you set your payment date.  Library cards come with set rules “this is the deal we are offering” – if loan periods do NOT match a person’s reading style…that makes it difficult to be a library patron.  If it’s OK to take 10 books for 3 weeks, why not take 3 books for 10 weeks?  Same economics.  Pick a plan to fit your style.  (check box on application – ILS systems can provide this flexibility.)  Let people manage their accounts and pick their due dates.  Can ILS allow hold queue list can be ranked personally? Quit petting the inventory and pay attention to how it’s going to be used.  Orange County Florida is testing this with Joan.
    • Hyperlocalism – Why one library in one locale?  Because that locale is unique.  Library used to be the window on the world (now google and amazon take care of that), but they don’t know what it’s like to be in that location.  The stories, the history, unique local content put together in unique ways.  “Content that speaks to the story of where we are.”  Collect stories – cookbooks, yearbooks, local photographs, ‘hunger for local identity’  What brought people to your location?  How is that reflected in your library?
    • Patron versus Customer controversy.  Joan interviewed 227 people and asked, “writing an annual report, need a respectful term” – Members!  It’s about community, not the individual.  Hunger for place – we can serve something people don’t even know they need – pride in local identity.
    • Community convening – Candidate School at TSCPL.  Neutral ground, no political agenda – get the ideas out in a civil environment.
    • Support Creative Economy and the “new creatives” – Big box retail stores and commodities industries are unstable.  Creative endeavors can’t be sent offshore.  Build small businesses – cooking, writing – brain-power is the commodity.  Well-positioned to serve these enterprises.  Get out of the house and still work…AT the Library.  Provide stimulating environment, smart people, information, tools, meeting space, technology, bandwidth – a need to be social, even when working alone.  Economic development issue.
    • Sustainability – rethink longstanding library traditions – be scalable, can’t just grow and expand
    • Service life cycles – Rise, plateau and then tail off.  Shouldn’t be surprised or worried – it’s normal to ebb and flow.  Plan for it.  Plan for failure AND success.  Don’t ration!  More demand = more supply, not less! We don’t get supply and demand and don’t plan for success.
    • Behavioral metrics – how do people use our stuff?  Measure what the people are doing, along with what the collection is doing?  Would it be useful to know HOW people use your resources?  “We should not chose ignorance in the name of confidentiality” – aggregate, ask, watch and learn.  Predict work load, service success – look at both sides of the equation.
    • Surprising new alliances – (Nixon and Mao image) – Have a customer or service community in common.  Know where your people are when they are not with you…and use that to your advantage.  Alliance, not sponsor/partner/donor.  What can we do to advance their mission and vice versa?  If not on the table, on the menu.  If you are part of someone elses success, you have a strategic value for service and funding.
    • Carbon positive facilities – sell energy back to the grid.  Solar roof at Fayetteville.  What is the difference between lending materials (books) and buying them.  Greener to borrow than to buy books.  Carbon credit!
  • When in doubt, choose:
    • Simplicity (the easy button) – invest in simple services, technologies, policies
    • Generosity – opposite of perfectionism.  Put own work out there and allow colleagues to strengthen it with you.  Suggestions, not criticism.  Be open to collaboration.  Shares feedback without getting personal
    • Flexibility – roll with challenges (think Gumby) – what are MULTIPLE good outcomes?
    • Urgency – John cotter – Doing nothing is taking a risk.  The gap between “I can’t believe the library has this” to “I can’t believe the library doesn’t have this” is shrinking.  Have fast failures
    • Relationships – values people and ongoing connections to them.  Book back v. person back – get the person back.  The relationship is more important than the transaction.  Solid working relationships improve innovation. Don’t sacrifice that to be right.
    • Trust – develop trust, earn trust – go into the situation looking for an outcome of trust.
    • Show the passion! – Find something about the work that you can be passionate about.  Passionate library worker can sway a vote in favor of the library…OCLC study.  Childrens librarians are known for it.  Harley plant – 3/4 of the workers had the company logo tattooed on their body – made it a great place to work.
    • Libraries won’t tank on my watch – her 6 word biography!

State of the System with Jim

  • System finances – Things are better than they looked 6 months ago.  Budget in good shape.  Thank the good folks in Brown and Nemaha county and their pipeline.
  • Priorities – CE and Advocacy issues.
    • Brenda’s job one – reviewing and seriously reconstructing and needed our CE program to meet the needs of our members and introducing new ideas.
    • Discussion questions will center on CE.
    • Telling library stories through advocacy – state and local.  Statewide library promotion campaign – I wonder if we’re geeking??
    • Meet with local legislators before the session starts.  KLA Push Card 2011 (pdf)
    • Appointment of a lobbyist to help with KLA.
    • Advocacy page on the Web site (which we need to add more stuff too)
    • Trustee workshops – early Spring, budget workshops – beginning of the budget process, when it matters for promotion to local funding bodies.
    • Advocacy presentation at Spring Assembly – emphasize nuts and bolts of advocacy at local level
    • Accreditation/standards – early next year will re-examine those with committee.
    • Significant changes to Resource Sharing program (NExpress and Courier).  Moving to a new support company.  (WOOT!!)
    • Courier will eventually connect to Colorado courier (OCLC ILL first, then Kicknet later)
    • Examine and Upgrade Internet Bandwidth – Gates Grant/Broadband – T-1 is no longer a minimally adequate Internet service.  State Library spear-heading the committee.  “Challenging effort to deal with how to fund and obtain Internet service that will be adequate into the future.”

Article by Category

I renewed my Certification with the State Library and needed to prove that I complete at least 45 hours of continuing education.  Thank the Lord Above that I had this site, with copious notes for every CE-related event I’d been to since 2008 Internet Librarian.  So, I did some organizing and labeled all of my notes as “Conf Notes” and then nested the different event categories under that…including handheld librarian, IL, KLA, PLS fall retreat and various webinars.  What kind of librarian would I be if I didn’t have my web site cataloged?

Coming tomorrow: Fall Assembly with keynote Joan Frye-Williams.  Twitterpation.

Also meeting with Michael A. Church, Digital Initiatives Coordinator, at the Kansas Historical Society about a possible collaborative digitization project.  The KHS has Kansas Memories, a CMS they developed 5 years ago with grant funding.  I want to have our libraries add their old pictures, maps, headstones, etc. to that existing state-wide repository…and maybe help put some additional grant money towards a face-lift, while the KHS provides expertise and assistance with project planning.  There are some 2011 Heritage Grants from the Kansas Humanities Council that look promising (and that this kind of collaborative project would qualify for…especially if we focus on something specific, like digitizing cemetery records for Libraries X, Y and Z).  I’m stoked – I hope this works out for us.

How do you say KLOW in Norwegian?

We received a wonderful request today from Petter in Norway to replicate the KLOW project at the Buskerud County Library (select a language to instantly translate the site to English) and county-wide.

A search Buskerud County Library led to this great blog and article about collection development, weeding and using turn statistics to guide CD.  How funny, this appears to be a Norwegian 23 Things blog! (Denne bloggen er en fortsettelse av 23 ting om web 2.0)…which explains why that article was the last thing added (back in 2009).  I’m trying to find the whole paper –  “In August 2009, presented the library consultant Ms Røgler a paper at the Northumbria conference. This is a library conference that the use of statistical material as the main theme.Below are abstracts were anntatt as part of this year’s program.”  I’ll have to keep looking…and learn Norwegian.