Heather shared this article about how the Old Spice commercials were made yesterday, in real time. Thought I’d share.
I’m actually quite excited about a resurgence in Old Spice – I bought my dad a bottle of it for Christmas every year, so it holds great sentimental value for me.
Anyway, I also like the BYU copy – I hope more libraries take the concept and run with it. Why not use humor, a video camera and YouTube to advertise the library.