How they Spiced it up

Heather shared this article about how the Old Spice commercials were made yesterday, in real time.  Thought I’d share.

I’m actually quite excited about a resurgence in Old Spice – I bought my dad a bottle of it for Christmas every year, so it holds great sentimental value for me.

Anyway, I also like the BYU copy – I hope more libraries take the concept and run with it.  Why not use humor, a video camera and YouTube to advertise the library.

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